Selected Work
2024
Trust and authenticity for adventure gear
Summary:
I helped define Better Trail's content strategy and designed the initial gear review experience to establish trust and customer confidence from launch. The structure and functionality made recommendations transparent, credible, and easy to navigate for first-time users.
Role:
Senior UX Designer
Skills:
- Product Strategy
- UX Design
- UI Design
- Content Strategy
- Navigation / Taxonomy
Design Team:
- Myself
- Senior Visual Designer
- Dev Team
- Project Manager
2023
Optimizing complex color selection
Summary:
I helped redesign Stanley’s e-commerce experience, improving navigation, taxonomy, and overall site usability. A key focus was enhancing the product detail page with a clearer, more intuitive color selection system to support product discovery and conversion.
Role:
Senior UX Designer
Skills:
- UX Design
- User Testing / Research
- Prototyping
- Navigation / Taxonomy
Design Team:
- Myself
- Visual Design Director
- Dev Team
- Project Manager
2023
Enabling makeup matching with AI
Summary:
I led UX design for E.L.F. Cosmetics’ AI-powered Foundation Finder, creating a guided experience that helps users identify their perfect foundation match. Through iterative design and testing, the solution improved confidence in shade selection and streamlined the path to purchase.
Role:
Senior UX Designer
Skills:
- Product Strategy
- UX Design
- UI Design
- App Design
- User Testing / Research
- Prototyping
Design Team:
- Myself
- Visual Designer
- App Dev Team
- A.I. Tech Dev Team
- Project Manager
2024-2025
The perfect 40% keyboard doesn’t exist...
Summary:
I brought a premium split 40% mechanical keyboard to market, leading the product from concept through production. The project focused on delivering a split, high-quality board designed for enthusiasts who value efficiency, ergonomics, and craftsmanship.
Role:
Product Designer
Skills:
- Product Strategy
- UX Design
- Industrial Design
- User Testing / Research
- Prototyping
- Marketing
- E-commerce Logistics
Design Team:
- Myself
- PCB Designer
- CAD Designer
2023
A simple, personalized way to shop for bedding sets
Summary:
I led UX design for The Company Store's sheet-set customizer, streamlining the PDP experience and enabling easy product personalization. Through user testing and iteration, the final design improved clarity, boosted engagement, and increased average order value.
Role:
Senior UX Designer
Skills:
- UX Design
- E-commerce Strategy
- User Testing / Research
- Prototyping
Design Team:
- Myself
- UX Director
- Visual Design Director
- Dev Team
- Project Manager
About
I'm Jon, a product designer who's been building for the web since 2009. I work in the space where design and code overlap, shaping how a product looks, feels, and behaves, then actually building it. My background spans UX/UI, product design, and front-end development, so I can carry an idea from rough sketch to shipped product.
I'm currently Principal UX Designer at Fidelity, leading a full-platform redesign of a company-wide enterprise tool and shipping a scalable Figma design system that holds up across teams. Over 17 years I've done this across enterprise and e-commerce, for brands like Stanley, L.L.Bean, and Timberland, owning the work from early concepting through front-end implementation. Lately I prototype and ship front-end straight from my designs using agentic AI tools like Claude Code, closing the gap between design and engineering. I care about clear UX, interaction design that gets out of the user's way, and clean code that stays maintainable for the team that inherits it.
My side project energy lately goes into Cardboard Appendix, a companion site I'm building for board gamers: rules references, teaching guides, and the supplementary content the rulebook always seems to leave out. I'm trying to elevate board game rules into a responsive, accessible, web-optimized format.
I like board games, biking, and cooking everything.
Brands I've Worked WIth
- Fidelity Investments
- Stanley
- Better Trail
- The Company Store
- E.L.F. Cosmetics
- Dickies
- L.L.Bean
- Red Wing Shoes
- Timberland
- Bassett Furniture
- Reef
- Solo Stove
- Pet Supermarket
- KIND Snacks
- Red Kap
- Coola
- Community Playthings
- Roofnest
- iRobot
Capabilities
- Product Strategy
- End-to-End Product Design
- Interaction & Visual Design
- Front-End Development
- Design Systems
- Cross-Functional Collaboration